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Article | “Dog Toy Maker Has Its Day with Ninth Circuit Trademark Decision—Again”

 

Elizabeth Brannen authored an article for the Washington Legal Foundation Legal Pulse examining the Ninth Circuit’s decision in VIP Products LLC v. Jack Daniel’s Properties, Inc., No. 25-2027 (9th Cir. Aug. 4, 2026). The article highlights key aspects of the decision with respect to dilution, reputation, and parody, and puts it in the broader context of VIP Products’ previous Ninth Circuit win against Jack Daniel’s in 2020.

Read Liz’s Legal Pulse article on the 2026 decision here.

Read Liz’s Legal Pulse article on the 2020 decision here.

 
 

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